5 Mistakes to Avoid When Listing Your Property Online

You might be listing your property online while following all rules, but still, your listing fails to attract buyers. You would be wondering why. Well, most property listings fail not because the homes are bad, but because the listings themselves are full of mistakes.

From unclear descriptions to blurry photos, even minor mistakes in property listings can cost you heavily and turn away interested dealers before they take any action. 

But the good news is that you can avoid such mistakes and create a listing that stands out and attract the dealers in no time. This blog will give you a detailed glimpse of 5 mistakes to avoid when listing your property online.

1. Using Poor Quality Photos

There is a famous quote saying, “A picture is worth a thousand words.” And this holds completely genuine for online property listings. In the case of property listings, pictures are worth thousands of dollars. But most property owners pay significantly less attention to photos. However, poor lighting, blurry images, and unappealing angles can make even the most beautiful property look dull and uninviting. So, you should never upload low-quality photos while listing your property online.

Instead, you should:

• Use a good-quality camera or smartphone with a high-resolution lens
• Always choose to shoot photos in daylight for brighter lighting
• Declutter each room to make it look more spacious.
• Include multiple angles of each area, including the living room, bedroom, kitchen, and outdoor spaces.

Great photos help your property listing look trustworthy and more likely to be clicked.

2. Writing Vague or Incomplete Descriptions

After photos, property descriptions become the second attractive area for your listing. But when your words don’t match the reality, visitors are surely going to leave disappointed. Moreover, incomplete descriptions deliver minimal information about the property, making the listing inaccurate and confusing. This prevents the visitors from taking any reliable action.

Instead, you should:

• Create clear and specific descriptions that include the number of rooms, nearby landmarks, floor size, and exceptional amenities.
• Highlight lifestyle benefits clearly instead of generic features. For example: “close to schools and hospitals” rather than simply writing “good location”
• Avoid using common words like “luxury”, “perfect”, or “amazing deal”. They do not sound trustworthy because of their overuse in property listings.

A complete and precise property description builds trust and confidence in buyers.

3. Setting the Wrong Price

Pricing is the most crucial part of any listing, as it can either make or break the game. If you set a price too high, you will lose buyers or tenants abruptly, while keeping a lower price will decrease your property's value. Most property owners overlook pricing and end up setting the wrong price. But you should put the pricing after doing thorough research.

You should always:

• Research the market thoroughly and compare the pricing of similar properties.
• Use valuation tools available in the market to set the fair market price.
• Leave some room for negotiation, but set realistic pricing based on your property’s amenities and features.

By setting the right price, you will always attract the reliable buyers and renters.

4. Not Highlighting Special Features and Amenities

One common mistake property owners make when listing online is failing to showcase the property's key features and amenities. Today, buyers or tenants do not just want four walls and doors in the property. They are always looking for the special features a specific property has, and this is what listing is: showcasing the key features and amenities of your property.

So, you should:

• Don't forget to add all major amenities your property offers, such as parking, power backup, a swimming pool, or a children’s play area.
• List all recent renovations you have done, such as fresh paint or upgraded flooring.
• Always include maintenance charges and furnishing details when listing your property online for renters.

Providing complete information not only attracts the right buyers but also saves you from irrelevant inquiries.

5. Forgetting to Add Contact Details

It might sound very uncommon, but most property owners forget to add their contact details in the listing. And this is considered the biggest mistake, as it leaves no way for interested dealers to contact you about your property.

So, you should:

• Add complete contact information, including your phone number, email address, or simply an inquiry form.
• Include a small call to action (CTA) at the end asking readers to schedule a visit or contact you.
• It is not enough to just add the contact details. You should respond promptly to all property inquiries. 

A strategic CTA will prompt property dealers to take some action rather than just view your listing and move on.

Final Say

The online listing of your property acts as the first impression for your property, and first impressions always matter the most in the real estate world. That’s why you should never be mistaken for uploading poor-quality photos, writing incomplete or vague descriptions, setting the wrong price, omitting the amenities, or forgetting to add contact details. By avoiding these mistakes, you can attract the right buyers, renters, or guests for your property through online listing.

If you're looking for a reliable platform to list your long-term or short-term rentals online, look no further than TenantDen. With lifetime free listing of rental properties, we help property owners to find the right, reliable tenants and guests with zero hassle.

Register now to list your rental property online.